Why join iworry?
Last year up to 36,000 elephants were killed for their ivory. 1 life lost every 15 minutes.
At the current rate of poaching African Elephants could face extinction in the wild by 2025.
Support The David Sheldrick Wildlife Trust's iworry campaign and be a part of a global effort to protect and preserve elephants.
About the Campaign
The iworry campaign was created by The David Sheldrick Wildlife Trust (DSWT) and exists to raise global awareness to the devastating impact the illegal ivory trade is having on elephant populations. Launched in September 2012, the campaign has attracted worldwide backing calling for a complete ban on the illegal trade in ivory.
As a field based organisation, the DSWT works on the front line to protect wildlife and prevent the suffering and killing of wild animals. Recognising the need for greater global awareness of the illegal wildlife trade in ivory, which is claiming the lives of 36,000 elephants annually, the DSWT launched iworry in 2012. The campaign is based on the premise that everyone has a stake in conserving elephants and that we must come together if we are to successfully educate and inform people as to the existence of the illegal ivory trade, the devastating toll it is having on elephant populations and through that, call on governments from around the world to take proactive steps to tackle this illicit trade and save elephants.
Sharing the evidence of poaching witnessed by DSWT teams in the field, iworry utilises social media, petitions, imagery, the press and public marches to create an awareness of the existence of the ivory trade and its impacts. The loss of elephants in the wild, an iconic, intelligent and social species, would not only make the world a lesser place, it would have serious environmental and economic repercussions. The iworry campaign calls on world governments to make the illicit ivory trade and wildlife crime a priority issue, to make a financial commitment to security enforcement and to impose a complete ban on all ivory sales.
The iworry International March for Elephants.
On Friday 4th October the world marched for elephants in over 35 global cities in the first ever iworry International March for Elephants. Supporters took to the streets to protest and call on their Governments to take urgent action to save the elephant from extinction.
Cities included London, New York, Bangkok, Arusha and Cape Town amongst others.
A number of celebrity guests and keynote speakers turned out to show their support for the species. Our Patron Kristin Davis addressed the crowds in NYC joined by award-winning author Bryan Christy, renowned wildlife conservationist Iain Douglas-Hamilton, Dr Paula Kahumbu and model Christie Brinkley. We were also delighted to invite Born Free CEO Will Travers to our March in Washington DC to address the crowds and American actress Kristin Bauer van Straten to talk to those gathered in Los Angeles. Over 10,000 people took to the streets on Friday October 4th - a clear sign the world is calling for change.
Off the streets we also received thousands of wonderful iSupport photos and messages through The Digital March including Kenya's First Lady Margaret Kenyatta.
Photos taken from around the world:
Our message was shared across the globe on Friday October 4th. Read a selection of articles about the International March for Elephants below:
The ivory trade is an international problem and one which must be recognized by Governments worldwide if we are to see any changes. We reached out to national governments in 15 cities on Friday 4th October, asking them to urgently take action in combating the illegal wildlife trade - but this was just the start.
Although the International March for Elephants is now over, elephants still desperately need your support.
Find out how you can show your support.
Click on the links below to see updates and photos from each city march:
Speak up, sign our petition now!
Stand up for elephants
1. Add your name to the list of people around the world saying NO to ivory. With your signatures, we can urge government leaders around the world to bring an end to all trade in ivory, permanently. > > > >
2. Write to your elected representative. Take a minute to reach out to your elected representative and ask them to save the elephants today.
The USA is the second largest consumer of ivory closely behind China. The US Government have the power to make a huge difference for wild elephants, but it takes strong and urgent action from us all.
UNITED STATES: Call on your local representative to end the USA’s domestic trade in ivory by supporting a moratorium on trade. Download your template letter here.
You find contact details for your local elected official here.
UNITED KINGDOM: Urge your MP to sign the Early Day Motion which encourages international support for the protection of elephants.
You can search for your MP here.
3. Watch and share this short but powerful video 'WILD'.
4. Foster. The David Sheldrick Wildlife Trust (DSWT) care for orphaned infant elephants, many the victims of the ivory trade. Help today and foster an orphan for $50/£30 a year.
5. Give a Gift. Make a BIG difference. Support the 38 orphans currently in the care of the DSWT. Take a look at the shopping list of products you can purchase to support the orphaned elephants, many the victims of the ivory trade.
6. Show your iSupport! Join thousands around the world and tell us why and where you are supporting from.
Urgent Deal Reached for African Elephants
Key states where the illegal ivory trade flourishes have pledged to take urgent measures to try to halt the illicit trade and secure elephant populations across Africa, the International Union for Conservation of Nature, or IUCN, said Wednesday.
The agreement was reached at the African Elephant Summit convened by the government of Botswana and the IUCN held in Gaborone over the past few days.
At the DSWT we are best known for the rescue and hand-rearing of infant orphaned elephants to one day rehabilitate them back into the wild. The 65 elephants in our care are a constant reminder of the threats currently facing elephants. We wanted to add our voice to the many voices of other NGOs campaigning for an end to the ivory trade, such as IFAW, EIA, Born Free, WWF and more, and help raise awareness of the problems and how each and every one of us needs to speak up for elephants, while we have the chance to save them.
- National Geographic magazine Blood Ivory report
- New York Times Ivory article
- EIA Blood Ivory report
- DSWT Anti-Poaching Updates
The iWorry name and conceptual design was created by designer, Abhishek Desai. Abhishek came up with the idea iWorry for a global poster design competition that allowed the designer to create an identity surrounding an issue that required international attention. Having visited the DSWT's Nairobi Elephant Orphanage, Abhishek was aware of the illegal ivory issue and wanted to create a design that put the illegal ivory trade in the minds of the public. We are deeply grateful that Abhishek then offered us permission to use his design, at a time when we were developing plans to launch a global campaign on the ivory issue. Abhishek's base design and the iWorry name have formed the visual basis for our campaign and we hope you will join us in supporting the campaign.