What is iworry?

iworry is a campaign created by The David Sheldrick Wildlife Trust (DSWT) and exists to protect elephants by raising awareness of the threat facing the survival of the species.

 

iWorry - one every 15 minutes

elephant

The iworry campaign calls on world governments to make the illicit ivory trade and wildlife crime a priority issue, to make a financial commitment to security enforcement and to impose a complete ban on all ivory sales.

As a field based organisation, the DSWT works on the front line to protect wildlife and prevent the suffering and killing of wild animals.  Recognising the need for greater global awareness of the illegal wildlife trade in ivory, which is claiming the lives of 36,000 elephants annually, the DSWT launched iworry in 2012.  The campaign is based on the premise that everyone has a stake in conserving elephants and that we must come together if we are to successfully educate and inform people as to the existence of the illegal ivory trade, the devastating toll it is having on elephant populations and through that, call on governments from around the world to take proactive steps to tackle this illicit trade and save elephants.

Sharing the evidence of poaching witnessed by DSWT teams in the field, iworry utilises social media, petitions, imagery, the press and public marches to create an awareness of the existence of the ivory trade and its impacts.  The loss of elephants in the wild, an iconic, intelligent and social species, would not only make the world a lesser place, it would have serious environmental and economic repercussions.

 

What's happening in 2014

World Animal Day - Saturday 4th October 2014. If you marched last year, be ready to don your iworry t-shirt and march for our beloved pachyderms!

Last year, the first global march for the species organised by the iworry campaign brought thousands of people to the streets for elephants, attracted support of global NGOs and had politicians talking about the poaching crisis and ways and means by which their nations could and should play a role in stopping poaching, reducing demand for ivory and stopping trafficking of ivory.

One year on, elephants still need our help but as a species they’re not alone. Inspired by last year’s March, over 100 locally organised Marches will demand protection for elephants as well as Rhinos and Lions taking place in cities globally, including key capitals like Washington DC and London.

iworry will be standing shoulder to shoulder with this year’s marchers on World Animal Day, Saturday 4th October 2014 and if you marched with us last year, please dig out your iworry placards and t-shirts and join this year’s anniversary Marches by finding your nearest city here.

We’ve produced updated banners and placards for you to take along to show your support of elephants and spread the word (see below), and you can also wear your support, as so many thousands did in 2013, with the iworry tees and wristbands. We’ve even got car window and bumper stickers available here too!

Can’t march? You can show your support on World Animal Day by joining the iworry Digital March

If you have any questions or campaign ideas you would like to share with the iworry team regarding Saturday 4th October, please contact us.

Materials to show your support and help spread the word:
iworry Leaflet

iworry Banner

iworry Placard 1

iworry Placard 2

Postcard

The International March for Elephants

On Friday 4th October 2013 the world marched for elephants in cities across the globe in the first ever  International March for Elephants. Created through the DSWT's iworry campaign, the International March for Elephants was a social movement, allowing people to show their support for elephants and to draw public and political attention to what was happening to elephants - one killed every 15 minutes for its tusks. The iworry marches inspired others and ultimately marches took place in 42 cities, with 20,000 people taking to the streets to peacefully protest and call on their Governments to take urgent action to save the elephant from extinction.

Cities included London, New York, Bangkok, Arusha and Cape Town amongst others. A number of celebrity guests and keynote speakers turned out to show their support for the species. Our Patron Kristin Davis addressed the crowds in NYC joined by award-winning author Bryan Christy, renowned wildlife conservationist Dr. Iain Douglas-HamiltonDr. Paula Kahumbu and model Christie Brinkley. We were also delighted to invite Born Free CEO Will Travers to our March in Washington DC to address the crowds and American actress Kristin Bauer van Straten to talk to those gathered in Los Angeles. Over 20,000 people took to the streets on Friday October 4th - sending a clear message calling for change and greater action to protect elephants.

Off the streets we also received thousands of iSupport photos and messages through The Digital March including from Kenya's First Lady Margaret Kenyatta.

Watch as over 20,000 marched for elephants and called on their governments for stiffer penalties, financial investment into Anti-Poaching measures and tougher laws to save the species from extinction.

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   _MG_8157      Arusha2

The iworry Policy

Created by The David Sheldrick Wildlife Trust, the iworry campaign calls for:

  • A complete ban on commercial and domestic trade in ivory internationally.
  • Mandatory destruction of all ivory stockpiles, including confiscated ivory.
  • Investment in border force training regarding wildlife crime and increase port (sea and air) security, including investment in equipment and personnel to conduct increased inspections of goods to better identify illegal wildlife products.
  • Strengthened and implemented laws associated with wildlife crime. Where laws are enacted, ensure the investigation and prosecution of crimes are commensurate with the criminality associated with serious wildlife crime.
  • Provide resources to effectively combat wildlife crime.
  • Investment into ‘boots on the ground’ and technical assistance.
  • Tackle corruption and elite interests linked to the illegal and legal trades.

How can I help?

TIME TO make a difference!

There are a number of ways you can TAKE ACTION to save the elephant from extinction.

 

iworry celebrity support

Celebrity supporters around the world are standing up for elephants. Please see below the celebrities currently supporting iworry.

Chris Packham
Chris Packham
Christie Brinkley
Christie Brinkley
Dame Daphne Sheldrick
Dame Daphne Sheldrick
Gary Hodges
Gary Hodges
Joanna Lumley
Joanna Lumley
Kathryn Bigelow
Kathryn Bigelow
Kristan Bauer Van Straten
Kristan Bauer Van Straten
Kristin Davis
Kristin Davis
Maksim Chmerkovsky
Maksim Chmerkovsky
Margaret Kenyatta
Margaret Kenyatta
Mark Carwardine
Mark Carwardine
Megan Park
Megan Park
Maria Menounos
Maria Menounos
Michaela Strachan
Michaela Strachan
Ricky Gervais
Ricky Gervais
Rula Lenska
Rula Lenska
Shayne Ward
Shayne Ward
Tanya Kim
Tanya Kim
Tina Arena
Tina Arena

WANT TO KNOW MORE?

A CAMPAIGN BY THE DAVID SHELDRICK WILDLIFE TRUST. Visit www.sheldrickwildlifetrust.org