What is iworry?

iworry is a campaign created by The David Sheldrick Wildlife Trust (DSWT) and exists to protect elephants by raising awareness of the threats facing the survival of the species.


iWorry - one every 15 minutes


The iworry campaign calls on world governments to make the illicit ivory trade and wildlife crime a priority issue, to make a financial commitment to security enforcement and to impose a complete ban on all ivory sales.

As a field based organisation, the DSWT works on the front line to protect wildlife and prevent the suffering and killing of wild animals.  Recognising the need for greater global awareness of the illegal wildlife trade in ivory, which is claiming the lives of 36,000 elephants annually, the DSWT launched iworry in 2012.  The campaign is based on the premise that everyone has a stake in conserving elephants and that we must come together if we are to successfully educate and inform people as to the existence of the illegal ivory trade, the devastating toll it is having on elephant populations and through that, call on governments from around the world to take proactive steps to tackle this illicit trade and save elephants.

Sharing the evidence of poaching witnessed by DSWT teams in the field, iworry utilises social media, petitions, imagery, the press and public marches to create an awareness of the existence of the ivory trade and its impacts.  The loss of elephants in the wild, an iconic, intelligent and social species, would not only make the world a lesser place, it would have serious environmental and economic repercussions.

'Dead or Alive? Valuing an Elephant'

A living elephant is worth a staggering 76 times more alive than dead for its tusks. The loss of Africa’s elephants threatens Africa’s economies - and travel companies offering a chance to see the species - and highlights the need for global action.

Read the ground breaking iworry report here.

Download & print your campaign materials here

Materials to show your support and help spread the word:

iworry Leaflet

iworry Banner

iworry Placard 1

iworry Placard 2




The International March for Elephants 2013

On Friday 4th October 2013 the world marched for elephants in cities across the globe in the first ever  International March for Elephants. Created through the DSWT's iworry campaign, the International March for Elephants was a social movement, allowing people to show their support for elephants and to draw public and political attention to what was happening to elephants - one killed every 15 minutes for its tusks. The iworry marches inspired others and ultimately marches took place in 42 cities, with 20,000 people taking to the streets to peacefully protest and call on their Governments to take urgent action to save the elephant from extinction.

Cities included London, New York, Bangkok, Arusha and Cape Town amongst others. A number of celebrity guests and keynote speakers turned out to show their support for the species. Our Patron Kristin Davis addressed the crowds in NYC joined by award-winning author Bryan Christy, renowned wildlife conservationist Dr. Iain Douglas-HamiltonDr. Paula Kahumbu and model Christie Brinkley. We were also delighted to invite Born Free CEO Will Travers to our March in Washington DC to address the crowds and American actress Kristin Bauer van Straten to talk to those gathered in Los Angeles. Over 20,000 people took to the streets on Friday October 4th - sending a clear message calling for change and greater action to protect elephants.

Off the streets we also received thousands of iSupport photos and messages through The Digital March including from Kenya's First Lady Margaret Kenyatta.

Watch as over 20,000 marched for elephants and called on their governments for stiffer penalties, financial investment into Anti-Poaching measures and tougher laws to save the species from extinction.

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Following on from last year’s International March for Elephants which brought thousands of people to the streets for elephants and attracted the support of global NGOs a Global March for Elephant and Rhinos was created.

Elephants still need our help, but as a species they’re not alone. Inspired by last year’s March, over 130 locally organised Marches demanded protection for elephants as well as Rhinos and Lions in cities globally, including key capitals like Washington DC, Nairobi and London.

iworry stood shoulder to shoulder with this year’s marchers on World Animal Day, Saturday 4th October 2014 to call for a complete ban on ivory sales. Thank you to everyone who showed their support for the species again this year.


The iworry Policy

Created by The David Sheldrick Wildlife Trust, the iworry campaign calls for:

  • A complete ban on commercial and domestic trade in ivory internationally.
  • Mandatory destruction of all ivory stockpiles, including confiscated ivory.
  • Investment in border force training regarding wildlife crime and increase port (sea and air) security, including investment in equipment and personnel to conduct increased inspections of goods to better identify illegal wildlife products.
  • Strengthened and implemented laws associated with wildlife crime. Where laws are enacted, ensure the investigation and prosecution of crimes are commensurate with the criminality associated with serious wildlife crime.
  • Provide resources to effectively combat wildlife crime.
  • Investment into ‘boots on the ground’ and technical assistance.
  • Tackle corruption and elite interests linked to the illegal and legal trades.

How can I help?

TIME TO make a difference!

There are a number of ways you can TAKE ACTION to save the elephant from extinction.


iworry celebrity support

Celebrity supporters around the world are standing up for elephants. Please see below the celebrities currently supporting iworry.